Ras Al Khaimah Hotels Marketing Report

The region’s growing reputation as a destination for adventurous travelers has contributed to the opening of new hotels.

Ras Al Khaimah is one of the largest and most popular tourist destinations in the Middle East, attracting millions of visitors each year. As demand for hotels grows, Ras Al Khaimah has refined its tourism strategy to appeal to a broader range of visitors, including families and adventure seekers. Occupancy rates have continued to rise in Ras Al Khaimah while ADR growth is slowing down as more competitively priced products enter the market.

Occupancy rates have continued to rise in Ras Al Khaimah, while ADR growth
is slowing down as more competitively priced products entering the market

Ras Al Khaimah has refined its tourism strategy to appeal to a broader range of visitors, including families and adventure seekers.

Ras Al Khaimah has been working with the private sector to develop new products, such as hotels and resorts, that appeal to a wider range of visitors. As per RAK Tourism Authority (RTA), they are seeing an increasing demand for family and staycation packages in the emirate.

Hotel rooms in Ras Al Khaimah are expected to reach 18,500 by 2023, a 14 percent compound annual growth rate (CAGR) over the next five years.

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Ras Al Khaimah is expected to see hotel room supply grow 14 percent over the next five years, according to Hotel News Now. The emirate has a strong pipeline of new hotels under construction and planned.  

The emirate is one of the most attractive markets in the region thanks to its strategic location along some of the world’s busiest trade routes, as well as strong government support for tourism.

This document covers the demand statistics and marketing strategy of the below hotels in the emirate of Ras Al Khaimah.

1. Waldorf Astoria Ras Al Khaimah
2. Ritz Carlton Al Hamra Beach
3. Hilton Ras Al Khaimah Beach Resort
   

   Google Trends Report

   Google Trends displays the estimated demand of a particular keyword based on how much people are searching for it.
   The three hotels we considered, and their demand graphs are as follows (Jan – Dec,2022):

   Hilton Ras Al Khaimah Beach Resort > Waldorf Astoria Ras Al Khaimah > The Ritz-Carlton, Ras Al Khaimah, Al Hamra Beach Hotel
   
   As seen in the graph, there’s an increase in demand at the start and end of the year, then it’s pretty much moderate after the mid of May to Oct.

   Now we will investigate international feeder markets for RAK in 2022, and drill down more to find out, the contribution share of each hotel in these countries

   

   Let’s take our first feeder market Russia and see where our three hotels stand in terms of demand trend

   Russia Federation

   As Google is no longer a search engine used in Russia, so we moved to the Russian search engine Yandex for our analysis:
   Below are the search volumes of each selected hotel in Russia over the Yandex Search Engine
   

   Clearly, Hilton RAK Beach Resort has the maximum search volume in Russia compared to the rest of the hotels in our selection (Both EN & RU language).

   Our search uncovered another astonishing fact, which is that although the Hilton RAK beach resort has the most searches, there’s still a lot of demand for destination “Ras Al Khaimah”—which isn’t yet tapped.

   One more astonishing fact we found out during our search is that even though Hilton RAK beach resort has the maximum number of searches, there’s still a lot of demand for destination ‘Ras Al Khaimah’ which is not tapped yet.

   In the Ven diagram below, you can see that there are more than 22,000 monthly searches in Ras al Khaimah on Yandex—a major Russian search engine. That number is untapped by any hotel marketing campaign!

   

   Below you will see the list of all other queries related to on the Yandex search engine (Russia):

   

   United Kingdom

   For the UK market, our analysis shows that holds a very
   strong position compared to other hotels in our list.

   Waldorf Astoria RAK accounts for 74% of the total Google search volume,
   Hilton RAK Beach Resort 18%, and 8% is accounted by The Ritz Carlton hotel
   in Ras Al Khaimah.
   

   Social Media Analysis

   (Instagram: Waldorf Astoria RAK, Hilton RAK Beach Resort, The Cove Rotana RAK, Banan Beach, Ritz Carlton Al Hamra Beach)

   For hotels to build their brand and increase revenues, social media engagement with potential guests is an important factor in driving bookings and increasing customer loyalty.

   Hotels that are successful in engaging their audiences on social media can tap into a much larger pool of potential customers and increase bookings at a lower cost than traditional advertising methods.

   For our passion of analysis, we have added two additional Instagram accounts – Banan Beach, and Cove Rotana RAK

   Waldorf Astoria RAK has proven to be a standout performer in terms of followers and engagement rate among the hotels in our group (Dec, 2022).
   In today’s world, you can’t ignore social media—especially its role in
   inIf we look into the last 90 days (Oct-Dec,2020) of data, the Banan Beach, and Hilton RAK beach resort have performed better than the rest in our analysis.
   

   In today’s world, you can’t ignore social media—especially its role in in influencing decision making

   Best Day & Time To Post for Ras Al Khaimah Accounts

   When we drilled down to the selected accounts, we came up with what day
   and time they were posting to get such high engagement.
   As said- “Don’t reinvent the wheel”

   You can take the reference from our analysis and plan your social media posts
   to get the maximum engagement as these accounts are getting:
   
   

   Few tips to improve your social media account

   1. Post high-quality, visually appealing photos and videos that showcase
      the unique features and amenities of your hotel.
   2. Engage with your audience by commenting and liking other users’ posts,
      and responding to comments and messages on your own posts
   3. Utilize Instagram Stories to give followers a behind-the-scenes look at
      your hotel and provide updates on promotions and events.
   4. Run Instagram contests or giveaways to encourage engagement and
      attract new followers.
   5. Engage with websites like – Zomato, TripAdvisor, CNN Traveler, Local
      Food Influencers to build authority

      Conclusion

      With such a large amount of hotel rooms available, it’s no wonder that Ras Al
      Khaimah is one of the most popular holiday destinations in the UAE. As more
      and more guests arrive to explore this beautiful emirate, there will be more
      opportunities for hotels to generate revenue through room occupancy and
      bed fees.

      The future looks bright for Ras Al Khaimah as it continues to attract
      visitors from all around the world with its unique culture, beauty and
      amenities!

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