Ras Al Khaimah Hotel Marketing Report
June 4, 2020

Three TripAdvisor
KeyTools You Might Not Be Using

TripAdvisor is not “set up and forget channel”. A whopping 74% of the travelers visit TripAdvisor before they make a booking.

TripAdvisor has become, by far, the most frequented hotel and travel website. Approximately 48 million travelers visit TripAdvisor every month.

 Many of these people will likely be looking for hotels, and they may even make their final decision based on the review sites ratings. Hotels that receive a lot of positive reviews and have high ratings on TripAdvisor tend to rank higher in search results—which means more bookings.  
Let’s return to the question that brought you here:

How can we make the most out of TripAdvisor and optimize our ranking?

1. Use Review Express

With Review Express, you’ll create and send professional-looking emails that encourage guests to write reviews of your property. These emails can be customized with your property’s branding.

There’s also a Review Express dashboard that provides in-depth analysis and tracking to help you fully optimize your campaigns. On average, regular Review Express users see an uplift of 28% in the amount of TripAdvisor reviews for their property
0 %

Increase in overall reviews

0 %

Increase in positive reviews

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Increase of total
visit on website

How To Use Review Express

Step 1: Collect Guest E-mail Addresses
To use Review Express, the first step is to gather your guests’ information during their checkout process. This includes collecting their email addresses and permission to share feedback with you

Step 2: Setup Review Express Campaign
Go to www.tripadvisor.com/ReviewExpress, type in your property name and click “Create Email” from the top menu bar.

The “Create Email” area is where you configure the email Review Express sends to guests. The first time you use it, it will default to Tripadvisor’s template in your language—just click “Edit” button to customize each element

Pro Tip: To have the most success, send targeted messages to guests in the languages they speak. TripAdvisor has templates available for about 30 different languages—you can use these templates even if you don't know other languages.

After you have modified your template, click the “Continue to send” button to move on.

Step 3: Send E-mail

In this step, you’ll choose the email addresses that belong to guests on your list. If some of them speak different languages from yours, be sure to create a new message for each one and upload just their email address into it.

Top Review Express Tips
  1. Let your guests know that you’ll be emailing them to ask for their feedback.
  2. Ask guests for feedback within a few days of checkout, before it has had time to fade in their minds.
  3. Make sure it includes the name of a person or entity with sufficient credibility to be taken seriously
  4. Remember to send your feedback E-mail only to those guests who have enjoyed their stay
  5. Avoid weekends and holidays to get the maximum open rate of E-mails
  6. Keep a copy of consent/permission from guests

2. Use TripAdvisor Business Advantage (Paid Feature - $24.99 / month – Cancel Anytime)

Hotel businesses can use Business Advantage to highlight their most attention-grabbing features and drive in customers.
It helps to tell potential customers what they should expect, and why you are different from your competitors.

TripAdvisor Business Advantage allows you to explore more features that can help restaurants or hotel owners to improve their online presence and drive more traffic to their websites.

The Paid feature allows you to:

  1. Select your favorite review and photo and have them featured on Tripadvisor homepage
  2. Add videos and a captivating Storyboard to make your property stand out from the rest.
  3. Add contact information to your listing so travelers can book directly with you.
  4. Add exclusive offers to bring more customers to your website.
They’re also great for increasing brand awareness, as well as getting more guests through the door.

Below are some stats that might encourage you to optimize your listings:
  1. A listing with Storyboard gets you 87% more website clicks
  2. An engaging Cover photo usually gets 93% more website clicks
  3. A listing with videos gets 99% more website clicks
  4. Listing with Favorite review gets 54% more website clicks

It’s a paid feature that works both for hotel and restaurant listing, and costs $24.99 / month and you can cancel it anytime.

3 tools to use for tripadvisor optimization

3. Use Sponsored Placements (Paid Feature, Minimum Budget $1.39 / day)

Sponsored Placements increase the exposure of your hotel or restaurant on Tripadvisor by placing ads next to search results. This allows you to reach a broader audience and will likely result in more reservations

Where your Ad will appear:

• In the first slot in your hotel or restaurant category
• In the top spot in the ranked list of restaurants/ hotels on the bottom half of the page

TripAdvisor Sponsored Ads lsiting
Pro Tips: Only appear when a traveler searches for properties with your features (budget, pool, etc.)

TripAdvisor is a great place to promote the quality of your hotel business. Make it easy for them to find the information they want and you will find more bookings via TripAdvisor.
Every customer is a walking billboard—they bring in new customers by talking about their experiences with others. Make the most of it

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