Three TripAdvisor Tools You Might Not Be Using To Full Potential
Ras Al Khaimah Hotel Marketing Analysis
January 20, 2023
How To Optimize Your TripAdvisor Listing
Three TripAdvisor Tools You Might Not Be Using To Full Potential
TripAdvisor is not a “set up and forget channel”. A whopping 74% of travelers visit TripAdvisor before they make a booking.
Let’s return to the question that brought you here:
We have covered three tools provided by the TripAdvisor platform which will definitely help to increase your positive reviews and your rankings. Let’s look into them in-depth.
1. Use Review Express
With Review Express, you’ll create and send professional-looking emails that encourage guests to write reviews of your property. These emails can be customized with your property’s branding.
There’s also a Review Express dashboard that provides in-depth analysis and tracking to help you fully optimize your campaigns. On average, regular Review Express users see an uplift of 28% in the amount of TripAdvisor reviews for their property
How To Use
Step 1: Collect Guest E-mail Addresses
Step 2: Setup Review Express Campaign
Go to www.tripadvisor.com/ReviewExpress, type in your property name and click “Create Email” from the top menu bar.
The “Create Email” area is where you configure the email Review Express sends to guests. The first time you use it, it will default to Tripadvisor’s template in your language—just click the “Edit” button to customize each element
Pro Tip: To have the most success, send targeted messages to guests in the languages they speak. TripAdvisor has templates available for about 30 different languages—you can use these templates even if you don't know other languages.
Step 3: Send E-mail
Top Review Express Tips
- 1. Let your guests know that you’ll be emailing them to ask for their feedback.
- Ask guests for feedback within a few days of checkout, before it has had time to fade in their minds.
- Make sure it includes the name of a person or entity with sufficient credibility to be taken seriously
- Remember to send your feedback E-mail only to those guests who have enjoyed their stay
- Avoid weekends and holidays to get the maximum open rate of E-mails
- Keep a copy of consent/permission from guests
2. Use Business Advantage (Paid Feature - $24.99 / month – Cancel Anytime)
These are some of the most common ways that hotels can use Tripadvisor to improve their online presence and drive more traffic to their website:
- You can select your favorite review and photo and have them featured on Tripadvisor.
- Add videos and a captivating Storyboard to make your property stand out from the rest.
- Add contact information to your listing so travelers can book directly with you.
- Add exclusive offers to bring more customers to your website. They’re also great for increasing brand awareness, as well as getting more guests through the door.
Properties that use the Business Advantage have seen gradual increase in the following:
- By adding a Storyboard results in 87% more website clicks
- By adding a Cover photo results in 93% more website clicks
- By adding a Property video results in 80% more clicks
- By showcasing a Favorite review results in 54% more website clicks
Without a doubt, this paid feature works both for hotel and restaurant listings and costs $24.99 / month and you can cancel it anytime.
3. Use Sponsored Placements (Paid Feature, Minimum Budget $1.39 / day)
Sponsored Placements increase the exposure of your hotel or restaurant on Tripadvisor by placing ads next to search results. This allows you to reach a broader audience and will likely result in more reservations
- In the first slot in your hotel or restaurant category
- In the top spot in the ranked list of restaurants/ hotels on the bottom half of the page
- Manually manage your budgets and scheduling of your Ads to maximize conversion rates during periods of low occupancy
- Only appear when a traveler searches for properties with your features (budget, pool etc.)
TripAdvisor is a great place to promote the quality of your hotel business. Make it easy for them to find the information they want and you will find more bookings via TripAdvisor.
Every customer is a walking billboard—they bring in new customers by talking about their experiences with others. Make the most of it
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